Business Blogs | March 5, 2021

Marketing Challenges You May Face In 2021

Finding, facing, and overcoming obstacles in marketing is pretty commonplace for those of us who are directly tasked with marketing. We wire ourselves into the complex process of marketing every single day. But what about you? What about now, in such an uncertain and volatile time? Here are a few hurdles you may face this year and some questions you can ask yourself to overcome them.

Engaging with at-home customers

The restrictions currently placed on businesses and consumers will continue well into 2021. That means that the at-home lifestyle isn’t going away anytime soon. Leaving your business on autopilot isn’t going to work. Waiting it out isn’t going to work. The at-home lifestyle is now something your business needs to use to develop a strategy and direct change. Look for new opportunities to serve your clients and customers where they are.

Ask yourself:

  • Are my customers buying differently?
  • How has this affected the way they interact with my business?
  • How can I help them at home better?
  • Can they find me easily online?
  • What are my competitors doing differently?
  • What are my competitors not doing that I can do?
The answers to these questions can help you adapt to the current environment and thrive.

Navigating Social Media

Social media can be one of the most powerful advertising platforms if used correctly. It’s everywhere! 3.5 billion people use social platforms every day. A common misconception is that social media is also one of the easiest marketing channels to use. When using social media to advertise, it’s still critical to have a solid strategy and a dedicated social media manager who knows what they are doing. This experienced person will consider many factors before deciding on a platform and content. If you don’t have this dedicated person or an agency, it’s time to school up!
  • Who’s your audience?
  • How do they use social media?
  • What platforms are they using most?
  • What specific content are they interacting with?
  • Who are they interacting with?
Different types of users use different platforms differently. A seasoned manager at a car dealership utilizes social media in contrast to a trendsetter looking for boutiques. You’d need to target each of these people differently.
Looking at your social platforms critically and adjusting can help you boost engagement and your bottom line.

Creating Engaging Content

Content is a critical piece in every marketer’s toolbox, especially now. Current customers and prospects are always on the hunt for new content that informs them and points them toward a solution. The catch is that customers don’t want to be bored. Some content is more popular, and you need to be sure you’re taking advantage.
Creating engaging content consistently is unarguably one of the most effective ways to interact with your customers and build credibility for your company.

Becoming Mobile First

Nearly every audience, shopper, client, and prospect is browsing from a mobile device to find what they want or need. In the past, becoming mobile-friendly was encouraged, but now we live in a mobile-first world. If you wish to capture your piece of the mobile market pie, optimize your website for users browsing from their smartphones and tablets.
  • Have you tested all features of your site on multiple devices?
  • Is the checkout process simple?
  • Can payments be made using a mobile device?
  • Are you using large images and videos that slow down mobile devices?
  • Is information attractive and legible on all devices?
  • Do you need to clean up and simplify?
This blog doesn’t cover all the marketing obstacles your business will face in the coming year, but the questions above will help you better understand where your company needs to adjust and how you can better serve your clients or customers. If the previous year taught us anything, it’s that we need to adapt our businesses to the changing world around us.

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Business Blogs | January 2021

How To Avoid Working With Fake Web Designers

Every company wants a professional looking website. A website that will help generate more business, gain recognition and a positive business image. But how do you know you can trust someone to design that perfect site for you? Here are a few tips on how to avoid fake web designers and find the most suitable web design company for your needs, at the right price.
  1. Check The Right Price With Several Web Design Companies

    I know you might not want to hear this but the price, like in anything else in life, is a clear indicator of how much value lies in the service you’re about to purchase.

    Don’t be impressed by fake web designers that boast about working faster for cheaper. Check the work they’ve done for the prices advertised. Do the sample pages on the designer’s portfolio look like the company website you would want?

    If not, then the price is no longer relevant. You’re throwing money out of the window, almost like buying a pair of cheap shoes you’ll never wear. And if you wear them, everybody’s going to laugh at you. Better pay what your image is worth.

  2. Fake Web Designers - Avoid Spam Emails And Students

    It is likely you’ll be persuaded by one of those scammy emails from self-proclaimed experts ready to fix your website, or design you a new one for cheap especially if you have this idea ‘the cheaper the better’.

    If the offer has arrived via email from a free email address, such as Gmail or Yahoo, stay away. You can’t trust a web design expert that does not have his own email address and a website address to start with.

    Also, some might suggest using students, but based on our experience with apprentices, in most cases, they abandon the project, especially when it gains complexity or if it starts to take too much time to complete.

  3. Don't Trust Web Designers Without Previous Case Studies

    Finding a good and trustworthy web design company is not easy. Behind beautiful websites, sometimes there are horror stories. You don’t want to be the next victim so always make sure you shop around for quotes.

    Always check their previous jobs, templates and sample pages if they have any. If there is no previous web design work, that should tell you something.

  4. When Quoted For The Job, Read What The Package Includes

    This is very important. You better watch out for fake web designers who charge by the ‘page’. Always ask for a full website to avoid further financial surprises.

    Ensure the intellectual property and ownership of the site is yours after the final product is delivered. If they refuse, walk away.

    Also, ensure the domain name/address (mycompany.com) is in your name rather than on your web designer’s name as it might cause you problems in the future. If the web design company has a hosting package included, and insist on registering your domain under their account, that’s fine. Just make sure it is specified in the contract that the domain name also belongs to you.

  5. Always Read The Fine Print Before You Sign Up

    Despite being very professional and trustworthy, some web design companies might have terms of service agreements that could surprise you. Take the time to know what work they guarantee, and what they don’t, free or paid updates, hosting fees, and SEO related changes.

  6. How long have they been around

    This is a big one… Are they a brand new company? Have they just rebranded themselves to entice you to do business with them? How big is their staff, and do they actually have staff. Sometimes a one-man operation will sell himself as a legitimate company, then use a handful of “freelancers” to do the actual work… This will make it impossible to get consistent quality of work and security in your work…

  7. Don't be afraid to ask questions
    If they squirm or beat around the bush, be cautious. You have every right to get your answers, after all, it’s your image and money.
If you need more information or you have further questions, our crew is always happy to help.

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