In the last couple of weeks, how many video calls have you been on with dark, shadowy figures who are just as likely to be a cadre of James Bond villains as they are your coworkers and customers? You don’t need expensive, studio-quality equipment to look good on a video. In fact, you don’t even need technical knowledge.
Here are seven and a half tips and hacks to make sure you’re looking your best on video calls:
We may not have all the answers, but we’re here to help you with staying productive and making the most of your quality time at home.
Sometimes you need a little more light to make your face pop on camera. You don’t need to invest in free standing LED lights. You just your monitor and a blank Word Doc.
Open a new Word Doc and make it full screen. This will make most of your screen a brilliant white and bring out nice highlights on your face. (Note: depending on your skin tone, you might not want pure white fill light. Just play around with the page color until you find one that complements your complexion.)
When we’re talking to people, our natural reaction is to look at their faces. However, if you do that on a video call, you’ll actually appear to be looking away from the people you’re talking to. You can fix this with a single Post-It Note.
Draw a smiley face on the Post-It and then stick it right behind your camera. When you talk, talk to the smiley and it will look like you’re making eye contact with the other people on the call!
Even if you’re alone in your home office, the built-in microphone on your camera or computer isn’t designed to deliver crystal clear sound. Instead, use your earbuds or an external microphone for better audio quality. This will also reduce any ambient background noise like dogs, family members, or the upstairs neighbors who recently decided to buy their tween a drum set.
These small tweaks will drastically increase the professional appearance of your video calls. If you’re looking for more ways to enhance your calls, we recommend searching YouTube for webcam tips and tutorials. You’ll find a wealth of information, reviews, tips and tricks. it. It’s the perfect time to do some out-of-the-box thinking.
No matter what type of small business you have, your priority should be clearly communicating with your customers to put them at ease.
Think about what your clients need to hear from you, and how you want to position your business during this crisis.
As a human, I’m sure you’ve been affected by COVID-19 (also known as novel coronavirus) in some way.
Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable future, it’s hard to not feel the stress.
As a small business owner, you may be seeing fewer customers as people limit social interaction, change travel and leisure plans and focus on staying healthy rather than on shopping for products and services.
Unless you sell toilet paper or hand sanitizer, you may be concerned about the impact of the coronavirus on your small business; your revenue, employees, and empty marketing funnel.
So does that mean you should hunker down and stop your marketing efforts for the time being? No!
The World Health Organization has declared coronavirus a global pandemic, and it’s a very uncertain time. However, I’m a firm believer in focusing on what we can do and change while finding the opportunities amidst adversity.
Every challenge can be met with common sense, rational thought and even kindness. This is not the time for irrationality. I was watching a webinar the other day and someone said, “Worrying is like a rocking chair—it gives you something to do but it won’t get you anywhere!”
I know we are living in troubling times. The virus and how the global economy is responding to the preventative measures being placed is something that will go down in the history books.
But as business owners, there is one thing we do still have control over, and that’s the ability to be resilient and make choices that will get us through these times as best possible.
In this article, I’m sharing some ways you can address the challenge of marketing during a crisis and keep your business going.
This is especially true if you have a brick-and-mortar location. This may mean sharing your extra sanitation practices, putting a hand sanitizer station at the front of your location or implementing a policy where all staff wears masks and gloves.
For example, A Local Cleaning Company shares their additional precautionary cleaning measures due to coronavirus on their website.
You need to be flexible to best serve your customers. That might mean instead of canceling a customer conference, you change it to a virtual event. If you are planning an upcoming workshop or event, pivot with your audience in mind. It’s possible you have already been forced to cancel or postpone, but don’t assume everyone wants the solution you’re providing. Consider options such as making it a virtual version of the event or postponing your conference to a later date. Or some people may want ticket refunds.
Polls and questionnaires can be a great way to get honest feedback from your ticket holders before changing an event.
And of course, take a look at all of your contracts to ensure you’re covered before making any changes. If you’re a service provider, create other ways to help your clients like a local fitness trainer did. He offered them a way to stay fit that doesn’t involve being around a group of people in a gym.
Don’t focus all your efforts on marketing during this time. Your employees are what keep your business going, so how can you care for them? Maybe you can give your staff the option of working 100% remotely while COVID-19 is a concern.Or, remind them you fully encourage them to stay home if they’re feeling sick.
The more you can put your employees at ease, the better they’ll be able to support your business and your customers.
I know this is hard, and I hope you can hang in there and focus on the present, and on being of service to your clients and staff.
They’re afraid, and what you do or share can help alleviate those fears. Remember to be careful and intentional about what you’re saying.
If your small business is being adversely affected by coronavirus, it’s also a good time to reassess your business fundamentals, including how COVID-19 is affecting your digital marketing. How will you deal with a crisis the next time it happens? Are there things you’d do differently to be more prepared or prevent losses?
Like everything else in life, this is a learning experience. Stay healthy, safe and positive.
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