This is especially true if you have a brick-and-mortar location. This may mean sharing your extra sanitation practices, putting a hand sanitizer station at the front of your location or implementing a policy where all staff wears masks and gloves.
For example, A Local Cleaning Company shares their additional precautionary cleaning measures due to coronavirus on their website.
You need to be flexible to best serve your customers. That might mean instead of canceling a customer conference, you change it to a virtual event. If you are planning an upcoming workshop or event, pivot with your audience in mind. It’s possible you have already been forced to cancel or postpone, but don’t assume everyone wants the solution you’re providing. Consider options such as making it a virtual version of the event or postponing your conference to a later date. Or some people may want ticket refunds.
Polls and questionnaires can be a great way to get honest feedback from your ticket holders before changing an event.
And of course, take a look at all of your contracts to ensure you’re covered before making any changes. If you’re a service provider, create other ways to help your clients like a local fitness trainer did. He offered them a way to stay fit that doesn’t involve being around a group of people in a gym.
Don’t focus all your efforts on marketing during this time. Your employees are what keep your business going, so how can you care for them? Maybe you can give your staff the option of working 100% remotely while COVID-19 is a concern.Or, remind them you fully encourage them to stay home if they’re feeling sick.
The more you can put your employees at ease, the better they’ll be able to support your business and your customers.
I know this is hard, and I hope you can hang in there and focus on the present, and on being of service to your clients and staff.
They’re afraid, and what you do or share can help alleviate those fears. Remember to be careful and intentional about what you’re saying.
If your small business is being adversely affected by coronavirus, it’s also a good time to reassess your business fundamentals, including how CONVID-19 is affecting your digital marketing. How will you deal with a crisis the next time it happens? Are there things you’d do differently to be more prepared or prevent losses?
Like everything else in life, this is a learning experience. Stay healthy, safe and positive.
Flight Creative Group, LLC
58 Church Street
Saratoga Springs, NY 12866
For Postal and Billing
P.O. Box 3095
Saratoga Springs, NY 12866
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