Unlike the standard pages of your marketing site, blogs can create a feed, and this feed can be used to trigger many marketing actions. Blogs also serve as a great top-of-funnel connection point for prospects.
How do you know what the blog should be about?
We take the time to define your target audience and help you develop stellar content. When you have blogs that relate to the problems your prospects are facing, and the better the quality of your content, the more likely they’ll be to engage further. It’s not about you right now—it’s all about them.
Who should write it?
Yes, it’s ideal if you write them yourself, but it’s rare for a business owner or marketer to have the available time to knock this out. We work with local and national writers who take your business and target information along with keyword research to write blogs based on what people are already out there searching for as well as what topic gives you the best chance of ranking (SEO).
Your blog is focused on a specific keyword or topic, and, so long as you’re optimizing for that keyword and it’s quality content, you will start climbing up the rankings, but that’s a long process. To help it along, you can be promoting the blog by sharing it on social, running social ads, search text ads, display banners – and even video campaigns. By targeting the same topic with your paid ads, you gain the ability to get your content in front of the right people much sooner, and this increased activity helps the blog climb the organic rankings. It’s like the circle of life.
How do we tie it all together?
There are many services that benefit from quality blog content and making that extra effort to tie it all together is key to bringing awareness to the content you are creating. Here are just a few of the services that can use blogs to great effect: